Trusting you enough to provide you with their personal contact information in exchange for your valuable offer.
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
As a lead, you’d hear from a business or organization with which you’ve already opened communication … instead of getting a random cold call from someone who purchased your contact information.
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.
When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.
Once you put all of these elements together, you can use your various promotional channels to start generating leads. Promotional channels are:
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