Why is it so important to invest in a good identity design?
Well, for starters, your visual identity helps in telling others your brand story. You need to be able to express your story clearly and with a lot of details – the more details, the greater the impression your story puts on your customers.
Developing a strong brand story leads to a better-defined buy and feedback process because it directly showcases your company’s professionalism, warmth, friendliness, and other aspects. When you see a logo, you don’t have to spend a lot of time analyzing its meaning or message it tries to communicate – it is usually very simple and self-explanatory. Same goes for branding, like T-shirts or biscuit cases – they all try to communicate clear and precise messages to us – biscuits are there for us to eat them, so the package is trying to make the biscuits look appealing and delicious, while T-shirt designs make you look stylized and cool. This is exactly what makes a good branding or logo design so powerful.