What makes content marketing and strategy so important?
Relevant researches show that a majority of marketers are using content marketing. Company giants like Microsoft, Cisco Systems and others use this strategy for years to reach new customers. A lot of small businesses and one-person shops also utilize this approach, but the question is why? Because this strategy is very effective.
Content Strategy is the process of planning, creation, development, delivery, and management of content to create meaningful, cohesive, appealing, and tenable content that attracts clearly defined kind of customers and achieves predefined business and marketing goals. A good content strategy always requires good planning. High-quality content is the center of a good marketing campaign.